Social media monitoring: What you need to know 

Social media monitoring is not an easy task. It’s a very time-consuming one that requires constant attention. Even if you manage to set up a monitoring process from the get-go, there are countless nuances to consider when doing it consistently over time. Regardless of your strategy and tools, you will need to adjust them. In this article, we will provide useful tips on optimizing your monitoring process and list some of the best tools available.


NetbaseQuid is a useful tool for brands that want to keep track of their social media presence. With Netbasequid, you can monitor your brand page, posts and comments and key competitors. What makes Netbasequid stand out is the fact that it lets you monitor any website. This means that once you have created a monitoring account, you can instantly start tracking the number of social media properties. The tool also provides some insights on how you can improve your social media performance. This tool is so useful because it lets you track your social media performance and that of your competitors. This includes Facebook, Instagram, Twitter, YouTube, and LinkedIn.

Monitor your own social media performance

One thing that makes social media monitoring so challenging is that it can quickly turn into a black hole. Especially if you want to monitor your competitors simultaneously, there is a great chance that you will miss some of your posts. For this reason, you should set up a special social media “plug-in” time during which you solely focus on monitoring your posts. This way, you can find out what works and doesn’t on your page without missing important information. Remember that the more social media platforms you want to track, the more time you will have to invest. So make sure you set aside enough time daily to complete it properly.

Which tools should you use?

Depending on your social media strategy, some tools might be more appropriate than others. For example, if you are trying to build brand awareness or drive traffic to your website, you would want to keep track of your top-performing posts.

As we have mentioned, not all monitoring tools are created equal. There are many factors you need to consider when choosing the right one for you. 

These include the following: 

– Ease of use: The tool interface should be intuitive and allow easy monitoring. 

– Integration with other platforms: Some tools can integrate with other systems and make monitoring easier and more comprehensive. 

– Features: The more features a tool has, the more comprehensive your monitoring can be. 

– Pricing: Pricing is always a factor that needs to be considered. 

– Customization: You might want to be able to customize your monitoring process, for example, by excluding certain posts from your feed.

Network and collaborate with other brands

Social media monitoring is not something that you do alone. You are part of a larger online community and ecosystem. Therefore, it would make sense for you to collaborate with other brands and engage with them. There are several ways you can go about this. Firstly, you can join and participate in groups. Depending on your niche, there are probably a few groups that you can join. 

However, you can also create your monitoring community. This will allow you to network with other brands and make your monitoring process more efficient. Another way you can network with other brands is by collaborating with them. You can partner with other brands with similar goals and objectives and share their data with them. This will give you a more holistic and comprehensive view of your industry.

Increase team efficiency with automation

The way your social media monitoring process works has a significant impact on your overall monitoring strategy. If you are doing it manually, keeping track of all your posts and monitoring your competitors’ content can be challenging. This is why automation is such a valuable tool. 

Automating certain tasks can go a long way towards increasing your team’s efficiency. There are many benefits to automating certain tasks. For one, you can avoid human error and ensure that everything is done consistently and correctly. Additionally, automation frees up some of your team members’ time so that they can focus on more important tasks.

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