Now is the perfect moment to add a digital gift card strategy into your company’s holiday planning, as Americans use their mobile phones more than desktop computers. Since mobile phones are now so central to the shopping experience, consumers would want to see gift cards become digital and mobile, with purchasing, sending, and redeeming them taking as little time as using a debit or credit card. Buying, giving, and keeping track of digital gift cards online is much simpler, and so is accruing loyalty incentives, all of which are clear advantages for the customer. The essential advantage for businesses like stores and eateries is opening new distribution channels for gift cards, allowing them to reach a younger customer base than they can with conventional plastic cards. The shop may drive brand messages, give incentives, and lure foot traffic back to physical locations via push notification marketing using mobile gift cards, providing added value to the merchant.
Get In Touch With The Last-Minute Holiday Buyer
Customers nowadays, especially millennials, expect two-way communication with the brands they patronise. Digital gift cards can improve customer service by providing a fun new channel for communication, rewarding repeat business, and encouraging new purchases. This interaction should not be restricted to only physically satisfying pursuits. Forward-thinking businesses must interact with customers online and in person to attract customers who regularly use their smartphones while shopping in-store.
Pay People More Consume More Addiction
Today’s customers want companies to swiftly and effectively satisfy their requirements, whether shopping, discovering a new restaurant, or reserving a hotel room. When considering loyalty programs, this idea becomes extremely important. No one has time these days to wait for a mail-in rebate or incentive or to fill out a form and print off an envelope to get a discount or freebie.
Consumers in the modern era value convenience and speedy gratification; hence, marketers need to provide their mobile-savvy customers across all age groups and socioeconomic backgrounds convenient methods to interact with the company and accumulate points whenever and wherever they want. According to the First Data 2014 Consumer Insights Study, 40% of gift card holders spend more than they had expected when presented with an incentive at the time of redemption.
Take Advantage Of Incentives That Provide You With Instant Gratification
Retailers should use in-store signage in as many locations as possible to inform customers of the value of their gift card programs, as gift cards become an integral part of fostering loyalty and raising brand recognition. As more mobile choices, such as applications and mobile-friendly websites, are included in the program, this is paramount to ensuring high participation levels. Unique features and functionality to create an omnichannel experience for customers are fantastic. Still, if the store needs to inform the target audience of these tools, they will need to be more utilised. According to the results of some mystery shopping experiments, people now know that colour, size, and location are only a few of the many elements that contribute to the effectiveness of signage. The most effective gift card signs will be significant, bold, and to the point.
When presented in the form of a mobile app, gift cards lose their anonymity and become potent marketing tools that can record customers’ names, preferences, and transaction history while facilitating a loyalty program’s administration. Five hundred and fifty per cent of respondents indicated an interest in utilising a single gift card app to store information for various gift cards.
Most consumers (55%) are interested in using gift cards online. Despite the opinions of some business opinion makers who think shops should provide mobile gifting options through their mobile applications and websites, these include many from numerous businesses or restaurants.