Pay-Per-Click is one of the most effective methods of advertising, it is proven that it drives positive results. PPC, when explained simply, is a technique of internet marketing where advertisers pay a fee each time their ad is clicked. There is a multitude of factors that go into creating a successful PPC campaign, for example, keyword research and then assembling those keywords into a well-thought-out campaign. Due to the complicated nature of creating a truly efficient PPC campaign, using a professional agency to do this for you is a great option! Finding a trusted agency can be tricky, especially in a saturated market. It can be best to narrow it down by area, for example searching PPC Agency London. Aside from using a professional agency, there are also online PPC courses that can be used for training. Selecting a PPC course can be daunting as there’s so much choice, so we’ve included a few factors to look for when choosing and a selection of the best for you!
How To Select The Best PPC Course:
Selecting a PPC course depends on what information the user needs to gain from it. The first factor to think about is what your business needs and how it will profit from the course. However, there are also some key topics for you to look out for that a PPC course should include.
A well-rounded course should include the basic fundamentals of PPC, such as an overview of each platform available. Whether you have a specific advertising website you’d like to use or not, it’s important to have an understanding of what each can offer your business.
A strong course should also include how to set up PPC ad campaigns, with primary information surrounding keywords and ad groups. Essentially, the course you select must be comprehensive in its lessons and teach the user the must-knows of PPC.
The Best PPC Courses For Google
Google Skillshop is a free course for those with beginner to intermediate skills in Google Ads. The participant will get certified in Search, Display, Video, Shopping Ads, Measurement and Apps! Along with it being incredibly varied, this course also doesn’t need to be finished in a certain amount of time as it is self-paced.
Udemy Complete Google Ads Masterclass will provide you with a complete overview of Google Ads. There are 16 hours of video content designed to teach you skills such as conversion tracking and how to determine the value of your ad campaigns.
The Best PPC Courses For Facebook
Facebook Blueprint boasts an impressive selection of free courses on PPC. There is a wide range of self-guided courses along with programmes tailored for agencies and businesses. Be prepared to learn skills such as improving creative strategy and optimising campaigns.
Meta’s Social Media Marketing Professional Certificate has over 10,000 five-star reviews. The course is aimed at beginners and is designed to build an impressive range of skills from Facebook Ads Manager to social media presence in under 6 months.
PPC is an important skill to master when doing marketing for a business or brand. The courses we’ve shown you are aimed at beginners and provide some excellent knowledge. However, the safest way to get successful results and drive more conversions is by using an agency of experts! After all, it’s what agencies are there for.